“Many job seekers lose interest if an application process is too long. This is what we took at heart and enhanced the digital user experience by significantly accelerating our processes,” explains Valeria Gladsztein, Head of Global Talent Acquisition & Learning at Henkel. “The application process used to take up to 30 minutes. Today, we offer a fast-track and lean process within one minute.” Candidates can apply quick and easy, with any device and without setting up an account. They can also synchronize their data with their LinkedIn profile to import relevant information. Since the launch of the new recruitment platform a couple of weeks ago, the number of applications increased by 40 percent. And within the last three months, Henkel hired around 1,000 candidates globally. Henkel continued to hire employees even in the corona crisis. To ensure the safety and well-being of employees and people, processes were adapted quickly and unbureaucratically – e.g. through virtual interviews or remote onboarding.
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